Double Blessings – Ramadan
We have added another glorious chapter to Choithrams’ 50 years of Goodness. The ‘Double Blessings’ Ramadan campaign went from an ambitious initiative where we promised to match customer donations fifty times over in support of education of underserved communities, to a life-saving campaign wherein we are providing hot meals, food baskets, as well as waterproof and fire-resistant tents for the people of Gaza. In addition to a donation of AED 500,000 to Dubai Cares, more than 116,000 meals were distributed to vulnerable sections of the society in UAE through UAE Food Bank.
Give Gaza Goodness
Choithrams has joined forces with the esteemed 1999 Nobel Peace Prize Laureate, Medecins Sans Frontieres (MSF) to address the critical humanitarian crisis in Gaza. From 20 March to 20 June 2024, every purchase of selected Goodness Foods products bearing a special sticker will contribute to this noble cause. To push awareness and advocacy of MSF’s messages, we have ensured engaging instore branding and social media and campaign. Store staffs are wearing a special badge in support of MSF. Together, we deliver a lifeline to those in desperate need of medical interventions.
