A strategic, results-oriented leader, Rajiv has over 30 years of business leadership experience primarily focused on the corporate finance and business management domain. As CEO of the GCC region, Rajiv overlooks all aspects of retail, distribution, and production at Choithrams ensuring the brand provides a consistent, best in class experience to its customers everywhere. Steering the business through authentic and purposeful leadership, Rajiv’s vision to drive change in the organisation is evident from the company’s newfound transparent, communicative, proactive and conscious culture.
Since the launch of our first store in the UAE in 1974, Choithrams has worked towards bringing freshness, goodness, and convenience to our customer's everyday lives
Our commitment to quality, our keen support of charitable causes and our dedicated approach towards sustainability have been some of the building blocks to our continued success.
Our GCC Operations
Our conveniently located stores and our unrivaled distribution network have made Choithrams a household name,trusted by millions as a brand of choice.
Our LeadershipThakurdas Choithram Pagarani
A visionary, an entrepreneur and a philanthropist, the story of Thakurdas Choithram Pagarani dates back to 1943, when he opened his first grocery store in Sierra Leone.
Decades later his legacy continues, transforming from a one outlet, one country venture to a global footprint spanning retail, distribution and manufacturing.
Mr. T C Pagarani's culture of giving saw its roots in early 1959 when he founded the first of our many charitable trusts operating schools, clinics, and hospitals, continuing to inspire the company's 'Full of Goodness' philosophy to this day.
We put the customer at the heart of everything we do
We lead by example in all that we do within our industry
We are honest, ethical and treat everyone with trust, dignity, and respect
We reward results and recognize efforts
We eliminate barriers, share ideas, and identify the best course for the organization
Quality & Food Safety Assurance
A brand you can trust, Choithrams is dedicated to excellence in quality and food safety. Our focus on compliance and strict adherence to HACCP guidelines ensures that we protect the health and well being of our consumers.