A strategic, results-oriented leader, Rajiv has over 30 years of business leadership experience primarily focused on the corporate finance and business management domain. As CEO of the GCC region, Rajiv overlooks all aspects of retail, distribution, and production at Choithrams ensuring the brand provides a consistent, best in class experience to its customers everywhere. Steering the business through authentic and purposeful leadership, Rajiv’s vision to drive change in the organisation is evident from the company’s newfound transparent, communicative, proactive and conscious culture.

Since the launch of our first store in the UAE in 1974, Choithrams has worked towards bringing freshness, goodness, and convenience to our customer's everyday lives
Our commitment to quality, our keen support of charitable causes and our dedicated approach towards sustainability have been some of the building blocks to our continued success.
Our GCC Operations
Our conveniently located stores and our unrivaled distribution network have made Choithrams a household name,trusted by millions as a brand of choice.

Our Leadership
Thakurdas Choithram PagaraniFounder, Choithrams
A visionary, an entrepreneur and a philanthropist, the story of Thakurdas Choithram Pagarani dates back to 1943, when he opened his first grocery store in Sierra Leone.
Decades later his legacy continues, transforming from a one outlet, one country venture to a global footprint spanning retail, distribution and manufacturing.
Mr. T C Pagarani's culture of giving saw its roots in early 1959 when he founded the first of our many charitable trusts operating schools, clinics, and hospitals, continuing to inspire the company's 'Full of Goodness' philosophy to this day.
Leadership Team
Values


Customer
Centricity
We put the customer at the heart of everything we do


Leadership
We lead by example in all that we do within our industry


Integrity
We are honest, ethical and treat everyone with trust, dignity, and respect


Meritocracy
We reward results and recognize efforts


Boundaryless
We eliminate barriers, share ideas, and identify the best course for the organization

Quality & Food Safety Assurance
A brand you can trust, Choithrams is dedicated to excellence in quality and food safety. Our focus on compliance and strict adherence to HACCP guidelines ensures that we protect the health and well being of our consumers.
Recent Awards

The Most Admired Responsible Retailer - 2023

Dubai Cares

Outstanding effort and support in raising food safety awareness in 2020 by Dubai Municipality

Awarded by Emirates Nature – WWF for being part of the Green Giving Initiative

For supporting the Health Education and Promotion Department’s programs

Good hygiene practice by Sharjah Municipality

Appreciation from DIFC for providing Iftar Meals during Ramadan

Global Best Employer Brand Award 2019 at 13th Employer Branding Awards

Contribution to the Dubai Chamber Sustainability Week 2021

Global HR Excellence Awards 2022

Global HR Excellence Awards 2021

UAE's Natural Heritage
