This year being the 50th anniversary of Choithrams in the UAE meant that the company’s participation at Gulfood 2024 would be out of the ordinary.
Choithrams 50 basks in the limelight at Gulfood 2024
To us, it was a testament to our enduring legacy and commitment to the food industry. It went beyond merely showcasing products. Gulf food 2024 was an opportunity to share the Choithrams story, heritage and dedication to excellence and sustainability.
It was the ideal time too, to unveil our 50th Anniversary logo, symbolizing our adaptability and continuous evolution.
Gulfood is the world’s biggest annual F&B event and was again hosted at the famous Dubai World Trade Centre. This 28th edition was also the largest in Gulfood’s history, which brought together over 5500 leading food and beverage companies, showcasing over 150000 new products from more than 190 countries.
The design perfectly communicated Choithrams’ special year in stature and scale. All the queues were there:
- A display of the Choithrams timeline, from its founding years to its rise to a modern-day powerhouse fostering innovation for sustainability into the future;
- A showcase of more than 150 premier brands without whom we have been partners in this journey;
- A celebration of deep relationships, extending over decades
- The highlights of a legacy built on giving back and caring for upcoming generations;
- The Choithrams infinity halo, a symbol of the never-ending cycle of goodness; and
- A central installation we dubbed the “tree of life” – the embodiment of sustainability and meaningful connection.
We were honoured too, to share our experience via presentations and panels.
Rehana Raj, Operations Head: Retail, Choithrams UAE was a guest panellist in the session titled: Food Deliveries and Dark Kitchens/Stores: STAR Performers in the Entire F&B Ecosystem. Rajiv Warrier - CEO GCC of Choithrams was speaker at the Gulfood Inspire Conference, which championed the core themes of sustainability, quality and access.
At its conclusion, Gulfood 2024 was a resounding success. For Choithrams, it will always be remembered as a milestone in our 50th year that spurred even more optimism for the opportunity to spread Choithrams goodness for years to come.
Choithrams toasts associates and partners at GALA DINNER at iconic Burj Khalifa
Our #50YearsStrong milestone has rarely felt as deeply significant as when we were able to celebrate at our gala dinner for our esteemed partners, suppliers, sponsors and business associates in February.
Indeed, it was a spectacular that reflected our appreciation for the relationships that have made a world-changing legacy possible. It is affirmation of 50 years of giving, across all strata of society - from serving local community needs to collaborating with the world’s foremost humanitarian organisations.
The Choithrams “Celebrating 50 Years” Gala Dinner took place in a sublimely appropriate location – the Armani precinct at the foot of Dubai’s iconic 830m landmark, the Burj Khalifa. Here, guests were treated to a glittering affair of fine food, outstanding music and dance performance on the backdrop of dramatic, choreographed fountains.
The atmosphere was alive with excitement, camaraderie, and reflection as we celebrated half a century of dedication, innovation, and success.
It was an opportunity to delve into the history of Choithrams, from its arrival in the UAE in 1974, also shine the spotlight on many remarkable achievements.
From groundbreaking collaborations to impactful milestones, each accomplishment highlighted the collective efforts and unwavering commitment of an incredible community.
To all who joined us in making this celebration truly special, we extend our heartfelt gratitude.