Trade Marketing Manager

KEY DIMENSIONS AND RELATED JOB RESULTS

Principal management.
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
Manage the Trade Marketing budget.
Interacting with Supply Chain and ensuring stock management for the assigned brands.
Working closely with the BUs to ensure the achievement of sales targets, order forecasting and supplier shipment targets.
Working on value chain and profitability for the brand.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
Leading and implementing channel specific marketing strategies and plans for assigned retailers.
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with principals and in-house sales teams.
Leading activation programs with partners to improve brand visibility.
Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
Present results and analysis at the Monthly Review of Business Meeting.