Dubai Cares - 50 Years
Choithrams presents a moving message with Dubai Cares on UAE’s 50th anniversary
3-month campaign to raise awareness of UAE’s global contribution in bringing education to the most vulnerable sections of the community
On the occasion of UAE’s 50th Anniversary, Choithrams and Dubai Cares announce “Thanks for Moving My World”, an awareness campaign that demonstrates the transformational work by Dubai Cares to bring education to the most vulnerable sections of the society. Along with Choithrams partners Friesland Campina & Perfetti Van Melle, a donation of AED 100,000 has been pledged to support Dubai Cares programmes.
Presenting the image of a young learner ten years apart, the inspirational campaign visual is a testimony of the successful programmes administered by Dubai Cares to transform the plight of children, giving them many opportunities to uplift their lives through education.
Over three months, the campaign will be presented to more than 3 million Dubai residents and tourists. The campaign will be seen across social media channels, Choithrams outlets in Dubai and through the branding of delivery vehicles, in every community of Dubai.
Abdulla Ahmed Alshehhi, Chief Operating Officer, of Dubai Cares, said, “Education is a powerful tool to transform lives. We are thankful to Choithrams for their long-standing collaboration that has helped us deliver on our mission, empower more and more lives through access to quality education and make a difference through a collective vision and effort. And, now as we celebrate the UAE’s 50th National Day, we encourage everyone to come forward and give the gift of education to others who most need it.”