Choithrams to showcase the power of education with Dubai Cares on UAE's 50th Anniversary

Nov 30 2021

3-month campaign to raise awareness of Dubai Cares' global contribution in bringing education to the most vulnerable sections of the community

On the occasion of the UAE’s 50th Anniversary, Dubai’s popular community supermarket brand Choithrams and Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives, announce “Thanks for Moving My World”, an awareness campaign that demonstrates the transformational work by Dubai Cares to bring education to the most vulnerable sections of the society. Along with Choithrams’ partners Friesland Campina & Perfetti Van Melle, a donation of AED 100,000 has been pledged to support the UAE-based global philanthropic organization’s educational programmes that aim to empower child and youth in developing countries with access to quality education.

Presenting the image of a young learner ten years apart in age, the inspirational campaign visual is a testimony of the successful programmes led by Dubai Cares that aim to uplift and transform their lives through education.

Over three months, the campaign will be presented to more than 3 million Dubai residents and tourists. The campaign will be seen across social media channels, Choithrams outlets in Dubai and through the branding of delivery vehicles, in every community of Dubai.

Abdulla Ahmed Alshehhi, Chief Operating Officer, of Dubai Cares, said, “Education is a powerful tool to transform lives. With the support of local community partners like Choithrams, we are able to provide meaningful learning opportunities to underprivileged children and youth and help them create a better future for themselves. We are thankful to Choithrams for their long-standing collaboration that has helped us deliver on our mission, empower more and more lives through access to quality education and make a difference through a collective vision and effort. And, now as we celebrate the UAE’s 50th National Day, we encourage everyone to come forward and give the gift of education to others who most need it.”

L. T. Pagarani, Chairman of Choithrams said, “On behalf of Choithrams, I congratulate the leaders of the UAE and the residents on its remarkable journey of 50 years. Guided by the people-building first outlook, and with focus on long-term projects, the next 50 years promises to be even more inspirational given the many opportunities of collaboration that we are seeing today, Expo 2020 Dubai is one such example. We cherish our partnership with Dubai Cares since its inception in 2007, and along with our partners, we look forward to supporting the education of millions of children in the years to come.”

The UAE’s golden jubilee celebrations is a time for residents to reflect on the glorious journey of the past 50 years, while also coming together to support important projects that can transform lives for generations to come. In its 14 years of association with Dubai Cares, Choithrams has helped build schools in Nepal and Senegal while supporting awareness campaigns in the UAE.