Merchandiser

Key Dimensions and Related Job Results

• Journey plans adherence- with respect to store times, delivery schedules
• Display the products as per Planogram or contracted visibility or share of shelf based on market share in the primary sales location
• Ensure all the products are price tagged rightly and continuously
• Maintain the freshness of products on shelf by following FIFO or FMFO or FEFO as applicable. Focus on near expiry stocks to minimize losses
• Implement and provide feedback on all tactical activities undertaken in the outlets
• Adherence to the standard working protocols of the outlet
• Provide feedback to sales team on slow moving or excess stocks for further action, through regular stock audits
• Ensure adequate stocks are withdrawn from the central warehouse to the branch outlets in applicable cases
• Provide requisite information on market survey on a case to case basis
• Implement and manage POSM as per guidelines provided by the sales team
• To maintain harmonious PR with trade and prompt & efficient customer service at all the times
• To achieve set KPIs on Availability, Visibility (BDA implementation /or share of space as per our market share & planograms)
• Proactive management of near expiry and damage items in line with company policy, 100% follow the FIFO.
• Prompt execution of all the display drives.
• To ensure all-round availability of listed SKU’s in every outlet with adequate stock-pressure.
• To manage trade-returns within agreed levels.
• To highlight near expiry issues well before expiry date (3 months prior).
• Ensure 100% implementation of all the visibility contract and promptly report deviance (if any)
• Reporting competition activities and observe trade/consumer trends
• To participate and share all survey findings (price, competition, category etc)
• To comply with daily reporting timing and duty hours.
• Proactive and prompt servicing of new outlets opening.