Choithrams is established in Freetown, Sierra Leone
Choithrams 50 is a sum of trustworthy brands, loyal customers, dedicated partners and consistent innovation – the cornerstones of our business in the UAE since 1974.
Our Journey
1959
Founding the Choithrams Remembrance Trust to promote healthcare, build hospitals and schools.
Our Natco Foods brand launches in the UK.
1961
1974
First Choithrams supermarket opens in Dubai, pioneering the import of fresh milk and Lipton Unilever brand distribution.
Distributor for: Fruit-tella, Taj-mahal, Rainbow, Mother's Recipe, Weetabix
1978-1990
1983
Launch of Choithrams Leone tea.
Introduction of our Oman operations under the Al Reef brand.
1992
1993
Qatar and Bahrain operations start with NBK Trading and Babasons respectively. Megamart retail stores launches in both countries.
Choithrams pioneers the introduction of re-usable jute bags to Choithrams stores.
1998
2007
Founding member of Dubai Cares youth welfare initiative and actively supports Médecins Sans Frontières
Choithrams goes green at The Greens, with energy and water saving tech incorporating new hygiene standards and waste management.
2008
2013
We sign a bilateral sustainability agreement with Unilever and align our Planet 7 Sustainable Living Plan
Launch of Choithrams’ Goodness foods brand.
2014
Founding member of UAE Food Bank.
2017
2019
Choithram's receives Best Employer brand award.
Choithrams partners with BOUNZ loyalty programme to enhance shopper engagement and retention.
2021
2022
Partnered with ROVE Hotels Group, opening eight new convenience stores in Dubai.
Choithrams wins IMAGES RETAILME Awards 2023: Most Admired Responsible Retailer of the Year.
2023
2024
Celebrating 50 years in Dubai and the GCC, Choithrams has become a trusted brand of choice across the region.
At the heart of our success are the voices of our people. Dive into the stories of our amazing team and discover what makes working here truly special.”
I truly feel like I’m part of a family here, where there’s no discrimination, only support and encouragement.
I started my journey 8 years ago as a cashier, and today, I’m managing HR facilities, learning and development.
It’s a role where I feel a strong sense of job security and a boundaryless environment that really values freedom of expression.
I have the opportunity to share my ideas and contribute actively, which makes all the difference
Sr. Admin Executive, Facilities - HR
I’ve been with this organization for 19 years, starting my journey as a planner. What I truly value about this company is the stability and reputation it offers, along with opportunities for employee development and growth. The benefits we receive, combined with a friendly and customer-centric atmosphere, make it a great place to work. Being part of this organization has also given me the chance to travel and connect with individuals from diverse backgrounds and mindsets all around the world.
Read More Pankaj SajnaniProcurement Manager
I’ve been with the company for 12 years, and every day here brings something new to learn, keeping the work interesting and fulfilling. What I appreciate most is the family-like atmosphere, where a healthy culture and diversity thrive. Everyone is supportive, and that makes working here feel like being part of a close-knit community.
Read More Haskar KaruvadiSales Executive
I’ve been with Choithrams for over a decade. My journey started as an EDP Clerk,
and today, I’m proud to serve as the Operations Manager for CFI Dry Grocery.
My growth and success here wouldn’t have been possible without the incredible support and camaraderie within our team, which has been key to my development over the years.
Operations Manager