It all started in 1903, when a small canned vegetable company was born in the United States – the Minnesota Valley Canning Company. The Green Giant made his first appearance in 1925. The brand was created in response to the discovery of a new variety of pea- "oblong, wrinkled, and, as peas go, huge. Despite their size, they were tender, and had a special flavor and sweetness that couldn't be matched. Rather than apologize for the size of the peas, they decided to emphasize it. They named the peas 'Green Giant. In 1950, the Green Giant became the iconic symbol for the company, when the Minnesota Valley Company became the Green Giant Company. The Green Giant wants to bring his tasty vegetable goodness to everybody for generations to come, which is why he grows all his produce as sustainably as possible. From seed to kernel, new ideas and practices are constantly being introduced to keep all the vegetables just the way the Green Giant likes them – Green!